Network, Satellite

AUCNET USA Case Study

7Even though Aucnet Japan is successful, AUCNET USA is losing the interest of dealers of used cars from its satellite auto auction process. Help the management analyze alternatives and come up with recommendations. Excerpt From Case Study In 1985, Mr. Masataka Fujisaki, an entrepreneur, saw an opportunity to transform the marketplace of wholesale auto auctions in Japan. In this market, large volume dealers sold and bought cars from other dealers; no sales were made to direct consumers. The vehicles were transported weekly to one of several established locations and sold to dealers at live auctions. This traditional method was inefficient because only about 40% of the inventory were sold at any auction. Mr. Fujisaki envisioned a computerized auction system where the dealers did not have to leave their workplace to buy and sell cars. Therefore, he established an auto auction business utilizing information technologies to buy and sell cars in the wholesale market. Note: To view the entire case study, you must first login with your username and password. To create a username and password, click Register. Then you will be sent an e-mail to validate your entry. Once the account has been validated, you can login to this site to access full copies of the case studies.

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Chick-Fil-A Case Study

1Fast-food giant Chick-fil-A faced a major decision when the manufacturer of its point of sales (POS) terminal systems stopped producing the EPROM systems it used at the price it originally offered the restaurant. Chick-fil-A was presented with three options from the technology available at the time of the decision:

  • Continue purchasing the EPROM POS systems at an inflated price
  • Purchase and implement POS systems based on Windows CE technology
  • Purchase and implement POS systems based on Windows NT technology

This case study allows students to act as decision makers to select and support a solution based on Chick-fil-A’s business needs and alignment of technology. Students are challenged to evaluate the options based on operational visability, technical architecture, programming effort involved, environment, 5-year total cost of ownership, and business issues.

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Data Synchronization Case Study

43The current communication system allows each job site to manually package and send their information over the Internet. This process requires human intervention and has a long lag time between updates. So if a work order has been submitted, there is a high probability that approval for this form will not take place until either the next login or even the following day. Therefore, Larsen & Toubro are seeking enthusiastic software engineers to develop a central database that will drastically reduce the processing time approval for construction projects to commence

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Powertel Case Study

24This multi-media case study brings live interviews with managers and engineers who worked on the Powertel case study project. Learn about cell phones, cell site erection, and wireless technologies.

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Superstar Case Study

13Analyze multiple R&D projects using the spreadsheet based Business/Project analysis tool and make decision on which of the 15 projects will be funded.

Learning Goals

  1. Discuss how companies make choice among multiple projects due to limited resources and the need to prioritize among them
  2. Understand the relationship between company wide critical success factors, their relative importance, and how these are used in prioritizing among projects
  3. Analyze multiple R&D projects using the Business/Project analysis tool
  4. Communicate recommendations, negotiate with others, and come up with final list of prioritized projects that best ensure business success

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